Social media is often thought to be the premise of teenagers and young people looking to post jokes and funny comments, or to communicate with each other when not at school or college. It is in fact growing as one of the most powerful tools businesses can use to interact with and learn about their customers.
Facebook, Twitter and the like offer an interesting opportunity for businesses. They give the chance to not only interact with customers through posting articles, pictures and comments, but the chance to learn more about the likes and dislikes of your customers. What could be more valuable than learning straight from the horses’ mouth what should and should not happen in your brand?