First things first – how to plan web marketing. Web marketing is a combination of many marketing strategies and marketers should understand about the strength and weakness of various online marketing attempts before getting into it. They should prepare a plan after analysing different aspects of the marketing. While planning he or she should keep the product in the mind and also know about the target audience. For young generation you can advertise on social media as they spend more time on that. To target old generation, you can take help of email. So categorize your audience and then plan accordingly.
When the ad appears online, company can judge about their website and what impression their ad is leaving. In planning number of customers are targeted, if they can be achieved the plan is successful else the company has to change their strategies and ad as well.so keeping these points in mind, marketer can plan web marketing.