When you first start your new business, that brilliant idea that has been eating away at you for the last year or so, you get everything in place. Your products are designed, you’ve discovered the best way to make them or get supplies for them. You try the product out on friends and family and possibly make a few home party themes to introduce yourself to a wider market. So having got the spply chain organised, the outgoing chain equally organised, you are ready to fire the starting pistol and get going on your way to Mr or Mrs Millionnaire.
Humm. Maybe one small point has been overlooked here. Unless you have buckets of cash and know your way around the advertising jungle, then you need to have a robust marketing strategy in place at the same time as the goods you wish to sell. The best and probably only way to achieve this is to get a web design agency onboard.