Choosing the Right Keywords for Your SEO Campaign

SEO relies heavily on the use of keywords and getting the choice of keywords right for your website is an important factor for the success of the SEO campaign.  Many companies are not really sure what keywords to use, or how to find all the best keywords for their site, so sit back and find out how here.

Keywords are the search terms your target audience are typing into their search engine in order to find specific services or products.  You want your site to be ranking for the keywords with the highest search frequencies – these will get seen by more people, however will be harder to target SEO wise.

If you have a local shop, or local branches of a shop, it is often a good plan to feature localised search keywords, featuring the town or city you are based in.  Lots of Google’s users include the town or city within their search, for example, “hairdresser in Northampton”, “Kettering car repairs” etc.  These localised terms can help you target your local area before you attempt to hit the nationwide terms.